Empowering ULBs with Impactful IEC
Solutions
Driving awareness, participation, and behavioral change through digital + on-ground IEC campaigns aligned with Swachh Bharat Mission (Urban) and Swachh Survekshan 2025 Toolkit.
About Our IEC Services
At NK Tech, we specialize in delivering Information, Education, and Communication (IEC) services tailored for Urban Local Bodies (ULBs). Our goal is to help municipalities
inform citizens, engage communities, and create lasting behavioral change in line with Swachh Bharat Mission guidelines.
By combining digital outreach and grassroots campaigns, we enable ULBs to increase public participation, boost Swachh Survekshan scores, and build cleaner, healthier cities.
Our Offerings
IPC (Interpersonal Communication)
Interpersonal Communication (IPC) is the most powerful tool under the Swachh Bharat Mission for driving lasting behavior change. It focuses on direct, face-to-face engagement with citizens through activities like Mohalla meetings, RWA sessions, Safaimitra interactions, school programs, and door-to-door campaigns. IPC ensures that every household understands the importance of segregating wet and dry waste, reducing plastic use, and adopting 3R practices (Reduce, Reuse, Recycle). At NKTech, we design cost-effective IPC models that combine community participation and volunteer engagement, ensuring maximum impact while complying with SBM Toolkit norms. IPC is where awareness becomes action.
Mid Media
- Street plays & roadshows
- Wall paintings & graffiti art
- IEC kiosks & Waste-to-Wonder park activities
- Exhibitions & competitions
Mass Media
- FM radio jingles
- Newspaper ads & articles
- Local cable TV coverage
Social Media
- WhatsApp campaigns
- Short reels & posters
- Swachhata challenges (#MyCleanWard, #SwachhBulandshahr)
Strategic Partnerships
- CSR tie-ups for merchandise (jute bags, bins, caps, umbrellas)
- Local NGOs, NCC/NSS, and industry collaborations
Our IEC Features for ULBs
Digital IEC Campaigns
- Verified & optimized social media accounts (Meta & X)
- Awareness posts, infographics, reels & short videos
- Citizen contests, polls, and hashtag campaigns
- Monthly engagement & compliance reporting
On-Ground IEC Activities
- Street plays (Nukkad Natak) & public rallies
- School & college competitions (essays, debates, art)
- Wall paintings, hoardings & sanitation drives
- Workshops & training sessions for citizens and workers
Branding & Communication Support
- Creative content aligned with MoHUA toolkit
- Use of SBM logos, mascots & official hashtags
- Ward-level customized outreach material
Monitoring & Reporting
- Monthly impact assessment reports
- Swachh Survekshan toolkit compliance checklists
- Recommendations to improve ULB scores
Why Choose NK Tech for IEC?
Exclusive focus on ULBs & Government Projects
Backed by NKTech’s infrastructure & manpower
Proven expertise in Swachh Bharat & municipal IEC campaigns
Digital + Physical approach for maximum citizen engagement
Compliance with Swachh Survekshan 2025 Toolkit
Sample IEC Activities Calendar (ULB Campaign)
| Month | Key Activity | Mode | Toolkit Alignment |
|---|---|---|---|
| Month 1 | Launch of Digital Campaign + Wall Paintings | Online + Offline | SS2025 Toolkit |
| Month 2 | Nukkad Natak in Wards + School Competition | Offline | BCC, Citizen Participation |
| Month 3 | Swachhata Pledge Campaign (Online + Ground) | Both | Citizen Mobilization |
| Month 4 | Worker Training & Awareness Workshops | Offline | Capacity Building |
| Month 5 | Mid-term Review + Report | Online | Toolkit Compliance |
| Month 6 | City-Wide Mega Cleanliness Drive | Both | High Visibility |
Let’s Build a Cleaner, Smarter Bulandshahr (and Beyond) Together
With NK Tech’s IEC expertise, your ULB can create impactful campaigns that educate, engage, and empower citizens—ensuring better Swachh Survekshan 2025 rankings and sustainable cleanliness.