WordPress

WordPress (WordPress.org) is a content management system (CMS) based on PHP and MySQL that is usually used with the MySQL or MariaDB database servers but can also use the SQLite database engine. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores. Used by more than 60 million websites, including 33.6% of the top 10 million websites as of April 2019, WordPress is the most popular website management system in use. WordPress has also been used for other application domains such as pervasive display systems (PDS).

WordPress was released on May 27, 2003, by its founders, Matt Mullenweg and Mike Little, as a fork of b2/cafelog. The software is released under the GPLv2 (or later) license.

To function, WordPress has to be installed on a web server, either part of an Internet hosting service like WordPress.com or a computer running the software package WordPress.org in order to serve as a network host in its own right. A local computer may be used for single-user testing and learning purposes.

Overview

“WordPress is a factory that makes webpages” is a core analogy designed to clarify the functions of WordPress: it stores content and enables a user to create and publish webpages, requiring nothing beyond a domain and a hosting service.

WordPress has a web template system using a template processor. Its architecture is a front controller, routing all requests for non-static URIs to a single PHP file which parses the URI and identifies the target page. This allows support for more human-readable permalinks.

Themes

WordPress users may install and switch among different themes. Themes allow users to change the look and functionality of a WordPress website without altering the core code or site content. Every WordPress website requires at least one theme to be present and every theme should be designed using WordPress standards with structured PHP, valid HTML (HyperText Markup Language), and Cascading Style Sheets (CSS). Themes may be directly installed using the WordPress “Appearance” administration tool in the dashboard, or theme folders may be copied directly into the themes directory, for example via FTP. The PHP, HTML and CSS found in themes can be directly modified to alter theme behavior, or a theme can be a “child” theme which inherits settings from another theme and selectively overrides features.[18] WordPress themes are generally classified into two categories: free and premium. Many free themes are listed in the WordPress theme directory, and premium themes are available for purchase from marketplaces and individual WordPress developers. WordPress users may also create and develop their own custom themes. The free theme Underscores created by the WordPress developers has become a popular basis for new themes.

Plugins

WordPress’ plugin architecture allows users to extend the features and functionality of a website or blog. As of June 2019, WordPress.org has 55,131 plugins available, each of which offers custom functions and features enabling users to tailor their sites to their specific needs. However, this does not include the premium plugins that are available (approximately 1,500+), which may not be listed in the WordPress.org repository. These customizations range from search engine optimization, to client portals used to display private information to logged in users, to content management systems, to content displaying features, such as the addition of widgets and navigation bars. Not all available plugins are always abreast with the upgrades and as a result they may not function properly or may not function at all. Most plugins are available through WordPress themselves, either via downloading them and installing the files manually via FTP or through the WordPress dashboard. However, many third parties offer plugins through their own websites, many of which are paid packages.

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SEO

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic/visitors and the purchase